Privacy Policy for Silver Linings NW Ltd
Last updated: July 2025
1. Who We Are
Silver Linings NW Ltd (“we,” “us,” “our”) operates an in‑home pet euthanasia service across North West England.
Contact:
- Email: silverliningsnwltd@gmail.com
- Address: North West England
2. Data We Collect
We collect information directly from you via website forms, phone, email, and in‑person:
- Personal identifiers: name, address, email, phone
- Pet details: species, age, medical history
- Payment information: credit card, billing address
- Technical data: IP address, browser type, device
- Cookies & tracking: essential, analytics, marketing cookies for site performance and ads
- Special categories: pet health data, notes from grief‑support conversations
3. How We Use Your Data
- Book and deliver euthanasia services
- Process payments and refunds
- Send appointment reminders and follow‑up messages
- Provide emailed resources and newsletters
- Run marketing campaigns and retargeting ads
- Meet legal and regulatory obligations
4. Legal Basis for Processing
We rely on:
- Consent: when you opt in to newsletters or cookies
- Contract performance: to fulfill service agreements
- Legitimate interests: to improve services and run our business
- Legal compliance: to meet veterinary and financial rules
5. Data Sharing
We share your data only as needed to:
- Cremation or memorial partners for after‑care
- Veterinary partners or referral clinics for coordinated care
- Marketing platforms (Google Ads, Facebook Ads) for ad delivery
- IT and hosting providers for site operation
- Legal authorities if required by law
6. International Transfers
We do not transfer personal data outside the UK or EU.
7. Data Retention
- Client records: kept for 10 years
- Marketing data: kept until you unsubscribe or request deletion
8. Security Measures
We protect data with:
- Encryption of data in transit and at rest
- Access controls and secure passwords
- Regular staff training on data handling
- Routine security reviews and software updates
9. Your Rights & Choices
You can:
- Access, correct, or delete your personal data
- Opt out of marketing emails at any time
- Request data portability where applicable
To exercise these rights, email silverliningsnwltd@gmail.com.
10. Cookies & Tracking
- Essential cookies: keep the site functional
- Analytics cookies: help us improve the site
- Marketing cookies: power our ad campaigns
You can manage or disable cookies via your browser settings.
11. Children’s Privacy
We do not knowingly collect data from anyone under 13. If we learn we have, we will delete it immediately.
12. Policy Updates
We will post the date of any change here and notify you by email if we make material changes.
Contact Us
For questions about this policy or your data, email silverliningsnwltd@gmail.com.
